Center Management

For decades, everyone has known that Brunswick means business when it comes to scoring and management systems. After all, we invented the first automatic scoring system. Throughout the evolution of Vector®, Brunswick focused on Center Network System innovations that make centers more popular and profitable. Sync takes that commitment to a higher level — enhancing many of the hardest-working management functions of Vector+HD and adding several potent new features for the first time.

Lane Status Dashboard. 

Sync’s enhanced Lane Status Dashboard was completely redesigned to help front desk personnel get bowlers on and off your lanes more efficiently and profitably.

  • Improved at-a-glance view of the status of each lane at every moment
  • Immediate indicator of lane-on, lane-off, number of bowlers on the lane, elapsed time
  • One-click access to score corrections function
  • Global settings support standard lane prep for leagues and other special scoring arrangements
  • Automatically displays scheduled Internet reservations
  • Streamline the check-in process all from one screen — configure lane assignments, send names to the lane, add products, configure scoring experiences, total the customers bill and more

Point of Sale (POS)

There’s never been a better, more powerful system for ringing up sales throughout your center. From top to bottom, we’ve redesigned the Sync POS to make it easier and faster to operate, more goof-proof and more secure.


  • Create an unlimited number of products, departments, sub-departments
  • Create special accounts for select customers, groups or companies
  • Track special event deposits
  • Maintain accounts for league prize funds
  • Customizable buttons and layout for each cash terminal, including placement, color, size and use of images

Food and Beverage Modifiers

  • Set up modifiers for appropriate products (e.g. pizzas, hamburgers, other specialty sandwiches)
  • Improves order-filling accuracy
  • Improves inventory control to reduce waste/spoilage


  • Create packages (e.g. two games of bowling plus shoes for two) to speed up operations and improve customer service
  • Establish day-part rate periods to facilitate tiered pricing and time-restricted product offerings


  • Create a customized tab and add it to any POS station
  • Create one bill combining bowling, food, billiards, etc.


  • Accept/process credit/debit/game/gift card payments
  • Percentage or dollar discounts can be applied to individual products or transaction totals
  • Gratuities can be added automatically or with each customer’s individual payment
  • CRM integration/coupon scanning (including via smartphone interface/receipts/transaction data/metrics) available


  • Advanced reporting and business analytics
  • Flexible/customizable sales reports
  • Easier auditing
  • Advanced fraud protection
  • Export data in XML format into popular accounting systems

Back Office


Sync helps you master the many thankless back-office tasks that are vital to keeping centers above board, running smoothly and in the black.

Daily Dashboard

  • Provides a snapshot of the center’s performance at any moment
  • Tabulates sales by category, total lineage by frames/hours
  • Flags center trouble spots that need addressing


  • Session control by terminal with manual or automatic logoff — ideal for F&B server stations
  • New log-in/off features with optional card access
  • Limit access to certain functions by individual or rank/title


  • Send messages and track open rates


  • Powerful and flexible reporting for all financial, lane usage and inventory usage needs
  • Comprehensive audit preparation, XML based interface support modern accounting platforms

Tax Management

  • Tax control mode allows products to be switched between taxable and nontaxable
  • Select applicable taxes by product or department
  • Apply up to 15 taxes per product

Pinsetter Management


Automatic Pinsetter Shutdown
System automatically powers down pinsetters when lane is not in use to conserve energy and trim center’s electric bills.

GS-X and StringPin On-demand Pinsetting with Smart Control
Sync seamlessly interoperates with GS-X and StringPin pinsetters with our smart controller to fully deliver their unique pin-setting capabilities.

  • Facilitates split/spare pickup practice by serious bowlers and pros
  • Provides ability to reset any combination of standing pins after inadvertent resets
  • Controllable at the front desk
  • Lane transfer/Mechanic Pause/Reserve hold: control lanes with one button click

Guest Management

There are lots of “moving parts” in a bowling center: employees, guests, equipment and activities that have to work in concert to keep customers smiling and cash registers ringing. Trying to juggle all these things at once can give you an ulcer…unless you have Sync. The system offers modules to manage bowling lanes, F&B operations, employee time, leagues, billiard tables, even lockers and rentable party rooms to keep you on top of everything that goes on in your center.


Customer Relationship Manager

Sync’s Customer Relationship Manager (CRM) incorporates powerful, automated marketing tools designed to help you attract more customers to your center, increase their spending, and coax them back more often. Used effectively, these features provide a tremendous return on your Sync investment.

From start to finish, the Sync CRM plans, creates, targets and delivers your marketing messages. Sync automates customer data collection so you can build your database. It provides preformatted digital marketing content that allows you to cost-effectively reach customers through email, text, social media, direct mail and more. With very little setup and a minimum of attention or expense after that, Sync executes a variety of automated marketing tactics over multiple channels that boost your bottom line day after day after day.

Database Manager

The Sync Database Manager automates the data collection process throughout the entire customer experience, both in the center and during interactions on social media. Sync captures names, emails, addresses, phone numbers, and birth dates, and stores all the data in the Brunswick Cloud, a remote, secure server that minimizes local storage needs and provides instant access whenever and wherever you need it. Sync Database Manager automatically backs up your data and keeps it safe from natural disasters, accidental erasure, or theft. Data is password-protected, and you can define various access levels for different users.

Media Manager

The Sync Media Manager comes fully loaded with a library of quality images, from in-game ads to tempting promotional email messages. Attention-getting ads are preformatted for computer screens, smartphone displays, in-center monitors, and as printer-ready files. Media Manager’s high-resolution, royalty-free images and themes (including kids’ birthday parties, holidays, and more), save you money and time. Sync Campaign Manager lets you easily customize provided ads with your center branding, hours, pricing, and other custom information.

Media Manager allows you to upload, crop, resize and tag your own proprietary content, which is automatically put in the proper format. Having all this content in the cloud simplifies your marketing efforts and ensures consistent branding across all your marketing channels.

SYNC Passport

Guests can opt-in to have Sync provide them with their score, which they can then share (along with your branding!) on their Facebook or Twitter pages. Add a Sync Passport link to your website to let current and potential customers easily sign up to track stats and scores, receive and redeem offers, make reservations, view center information, and more.

Sync Passport is your ticket to a larger customer database that provides customer insights that keep your marketing messages on target. Unlike other membership programs, all the customer data from your website, online reservations, and inside center gets funneled directly into a single customer database, which saves you time and lets you better manage your center.

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